cute cat theory of digital activism & dancing pigs

Cute cat theory of digital activism - a theory developed by Ethan Zuckerman in 2008. It says that people on the Internet are more likely to use it for entertaining and social reasons than for becoming activists. Cute cat in the very name of this concept refers to all the low-value contents that users are interested in. The cats are present all over the Internet and there is no need to explain it to a person who uses the Internet at least from time to time. Among the most powerful engines that people use for their activities are Facebook, Twitter or Blogspot. On the other hand, such platforms can be used for political and social activism as well. By blocking them and, what comes after that, preventing people from such doings, governments cut off also the innocent 'good' users. The outcome is that it is harder to keep the protesters under control as they use those sites that are not dedicated solely to their needs. The picture may serve as a good example of how it looks like:

Dancing pigs - the term originated by by Edward Felten and Gary McGraw. It is used mostly by IT specialists to describe people's usual behavior on the Internet and their approach to the computer security. Whenever a user wants to visit a webpage or download a picture and, right before that act, sees a security alert, he/she will continue anyway. Dancing pigs is some kind of example in itself - when a person desires to see the dancing pigs, he/she will do it despite all the warnings about it not being safe for the computer. Of course, such reckless behavior may lead to serious damages, data leaks and so on.